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This promotional contest was made of 3 different phases.

In the first phase users uploaded a picture with a description of themselves and they could be voted by other users.

In the second phase, the 20 top ranked users partecipated in an
offline contest where a real jury selected the 3 winners.

In the last phase, winners enjoyed 1 week in Puglia writing a travel
diary that was published in real time on the app.